To assess the impact of the “Varje Skit Räknas” campaign, initiated in 2019, Race For The Baltic conducted its fifth survey on horse-keeping practices in Sweden this spring. The results from over 2,000 respondents indicate that improved routines for mucking paddocks and winter pastures have been sustained.  

In cooperation with Sweden’s largest horse riding magazines (Tidningen Ridsport, Häst & Ryttare and Hippson), we distributed information posters to Sweden’s horse community, i.e. primarily equestrian clubs and riding schools. The poster draws attention to the importance of continuously mucking horses' winter paddocks. With this activity we aim to boost mucking frequency and increase knowledge about how horse manure can lead to the eutrophication of waterways, lakes and the Baltic Sea.

In keeping with our ambition to continue to increase knowledge about the impact of horse manure on eutrophication and encourage more frequent mucking of pastures, we reactivated the campaign with targeted communications activities in May 2022.

Further, a seminar provocatively titled, “Can the horse industry save the Baltic Sea?” was moderated by Peter Wiwen-Nilsson at Almedalsveckan, a week-long democratic meeting place held annually on Gotland.